On my second day at SXSW I stopped by a social media for big business seminar title “Branding for Big Business”. I thought this talk to be especially worthwhile as my position as a Digital Content Strategist is with a large B2B group. The theme for that day was how a company should interact with its community.
Larger businesses must be both immersed in and customer engaged when involved in new media. To be involved in online engagment is to tailor multiple platforms for client needs. For many B2B (Business to Business) groups, Twitter and LinkedIn are useful methods. Both are suitable in showcasing products, updating public relations events and relaying corporate news. Another method is the use of Facebook and its analytics system. Although the oldest social media platform, Facebook is also the most actively used across the globe. It is also the most used by the 45-54 year old demographic.
All three represent a comprehensive New Media approach to engaging customers and clients.
The discussion then turned to the use of analytics in order to properly engage an audience. Utilizing methods such as Hootsuite and Google Analytics provide an effective way to analyze customer interest and metrics. Among the most important data to review includes location data, view times and bounce rates in addition to clicks. Recently the merger of TI with Derprosa and the expansion of our Hungarian line has been greatly received in both Europe and North America. This is due in part to geographic authority. When an international company provides news of a region’s success, naturally that areas staff and customers will recirculate the article. As TI gears up for the larger conferences in May and the Fall months, there will be ample opportunity to reach out to all of our regional members.
Yesterday I had the privilege of walking through the doors of the famed Udvar-Hazy Flight museum. Also known as The Smithsonian Air and Space Museum 2.0, this place is possibly one of the most exciting locations in the DC area. Among the collection is an array of Aircraft, Rockets and Spacecraft that captivates the visitors imagination.It truly is a place for the young and young at heart.
Walking through those doors I was suddenly a kid again. When looking at the map I was immediately taken back to my walks with my German grandfather at the technical museum in Sindsheim,Germany. Together we would point out all of the different aircraft hanging from the rafters, as though they could fly at any moment. I also remembered my American Grandpa Bob and his stories of servicing escort fighters out in the Pacific. Both men made a deep impact on my mind and passion for history. As terrible as the conflict was, it ushered in a new age of science and technological advances.
When walking up to The Focke-Wulf, Heinkels, Messerschmidts, Mustangs, Thunderbolts and Lightnings I remembered the stories of brave ace pilots and the scientific minds that built their machines. The famous Enola Gay, a giant B-29 bomber that dropped the first atom bomb, loomed larger than life. The Space Shuttle Discovery, with its gravitational burn marks, detailed the journey humanity took to reach out beyond its limits. All around me were machines that captured my childhood imagination. I may have spent two hours under the roof but it felt like I was there a lifetime. Don’t miss this amazing place, it is worth it.
Advanced methods of waging war seem to progress with the advancement of technology. When modern rockets were first pioneered in the 1920’s by Professor Goddard, they were designed to measure altitude, climate and physics. This initial curiosity lead to the golden age of space exploration by America and the Soviet Union in the 1960’s. The Space Race was, however, preceded by military scientists using this technology as a weapon. Notably by Werner Von Braun and the German military during World War Two as they launched the first tactical Cruise and Ballistic missiles against London and other cities in England. The advancements of robotics seem to be following the same path.
The most famous of drones is the RQ-1 Predator, a former surveillance drone that is now used as a Rocket-firing weapons platform against Taliban forces in Afghanistan. While effective as a military weapon it has also invited controversy. Doubts range from how a pilot remotely controlling such a machine cannot utilize their experience and instincts, to being unable to make judgment calls in the field. There is a fear now that drones will no longer need a military serviceman to operate them. The new X-47B will include a new A.I. system that will allow it to make independent decisions free of a command structure. While this new innovation will supposedly cut down on pilot error and other issues regarding performance, there is a small danger of the system becoming compromised by hackers or of the drone itself becoming a self-aware weapon. http://www.bbc.co.uk/news/magazine-21576376